Rentuscar

/ challenge

Rentuscar, a local car rental service based in Chișinău, approached us for a UX/UI audit due to low lead conversion on their website

users struggled with an unintuitive filtering system and a complex booking form, which created friction throughout the rental journey

the client needed a design that could improve usability and boost trust, while also standing out in a highly competitive rental market

/ solution

following the audit, we proposed a complete redesign of the platform

the new website focused on a clean, mobile-first experience that simplifies the entire rental flow — from browsing to checkout

key improvements included optimised filtering, clearer call-to-actions, and a streamlined booking form

the interface was designed to be intuitive, trustworthy, and visually appealing to both local and international users

the result is a digital experience that feels effortless, reliable, and tailored to the needs of modern drivers — both local and international

/ process

the redesign was implemented in two key phases

first, we launched a fully rebuilt website with a new visual identity and restructured user flows

after several months of user feedback, session recordings, and A/B testing, we identified friction points that still persisted — particularly in the filtering logic and booking steps

in the second phase, we fine-tuned these specific areas to further reduce cognitive load, improve task completion rates, and ensure a smoother experience across devices

/ final result

the redesigned Rentuscar platform led to a significant increase in lead conversion and user engagement within the first months after launch

the simplified filtering and booking experience reduced drop-off rates and improved customer satisfaction, as confirmed through usability testing and client feedback

the platform now delivers a faster, more intuitive rental process that better aligns with the expectations of modern users — turning browsing into booking with fewer steps and greater confidence

/ credits