Radacini

/ challenge

translating the Radacini wine brand into a digital experience meant capturing its visual identity, storytelling, and values — all while keeping the interface clean, informative, and emotionally engaging

the challenge was to present the brand’s philosophy and product line in a way that feels premium, modern, and rooted in Moldovan heritage

/ solution

we crafted a responsive website that showcases Radacini is identity through bold imagery, refined typography, and intuitive layouts

the design focuses on visual storytelling — highlighting the winery’s roots, craftsmanship, and unique product lines while preserving a calm, elegant user experience

every section is tailored to immerse visitors in the brand's world without overwhelming them with unnecessary elements

/ process

when working on the Radacini website, it was important to consider the interests of two different audiences — from Moldova and Romania

each has a different approach to choosing wine: some look for affordable and familiar options, while others seek premium and new collections

to simplify navigation, we divided the catalog into two clear categories — sparkling and still wines, and visually highlighted key product lines such as Reserve, Fiori, Métier, and others

special attention was given to the visual style. We focused on large, expressive photography and a minimalist interface to keep the spotlight on the product

to emphasize the brand’s professionalism, we highlighted the geographical origins of the vineyards and international awards

this builds trust and reinforces the idea that Radacini is not just a wine brand, but an experienced producer with a strong identity

as a result, the website became not only visually appealing, but also structurally clear, user-friendly, and thoughtfully presented — the way a modern wine brand should be: confident in its product

/ final result

as a result of the work done, the client received a cohesive, professionally structured website that reflects the scale and character of the Radacini brand

we organised the content, simplified navigation, refreshed the visual style, and strengthened the focus on trust and quality

the website became modern, intuitive, and visually expressive, while preserving the brand’s authenticity and atmosphere

it functions equally well for new visitors and returning customers, and effectively supports both the company’s export goals and overall brand image

/ credits